We lifted Tuesday slot coin-in 14% last week by targeting 1,142 lapsed guests (90–180 days) with a two-touch SMS — $25 free play window 2–6 pm and a 90‑minute reminder — at $0.17 per send and a 21% redemption. I can share the copy and timing logic if helpful; what cadence and offer floor are you using for midweek, and are you seeing better ROI from app push versus SMS?
Swapping the ‘90‑minute reminder’ for a 40–45 minute last-call consistently lifted our midweek redemptions about 10–14% on a 2–6 pm window, and we only bump the offer floor to $30 for 120–180‑day lapsed with ADT > $75 to keep CPA steady. Are you adjusting reminder timing by average drive time or sticking with a universal cadence?
Quick example: we layered a happy‑hour kicker — ‘redeem $25, earn 200 pts by 7 pm, get +$10’ — which lifted Tues coin‑in 8–10% without raising the floor; we also cap SMS at 2/week to avoid churn. Push only pencils out for us when targeting app actives in the last 14 days; @lisa_collins81, have you tried gating push that way?